We're extremely excited to unveil our new visual identity and website.

Grandparents Plus has changed a huge amount over the past few years.  After merging with The Grandparents' Association in 2016, we're proud to be the only national charity supporting grandparents in the UK, adding new services to our existing and expanding work with kinship carers.

Thanks to the support of players of the People's Postcode Lottery, and with the help of design agency Narrative, we've redesigned our logo to put children and families at the heart of everything we do. We wanted our new brand to be bright, positive and people-focussed.  We wanted to invoke the magic and joy we know grandparents bring to so many children's lives, the essential support they give to working parents and also the safety and security they provide when they're needed to step in as kinship carers.  Over the next few years, we hope this yellow marque will become a symbol of strength for all kinship carers, and a symbol of solidarity for those who recognise the crucial role they're playing.  We hope that it'll become a touchpoint for grandparents facing family challenges, and a reminder of grandparents' contribution throughout wider society.

Our new visual identity has provided the base for our new website, and we're grateful to the Transform Foundation for the grant that's made it possible.  With the team at Raising IT, we've worked to make it as easy as possible for grandparents and kinship carers to find the information they need, get involved with our work and tap into their local support networks.

Many thanks to everyone for their continued support, and we look forward to many more years of Grandparents Plus!

The Grandparents Plus team